24 April 2025 22:17

By Maciej Akimow

Kenya Sounds Alarm on Rising Online Gambling Addiction Among Youth

Online gambling addiction is emerging as a serious public health issue in Kenya, with young people being particularly vulnerable. The Ministry of Health warns of significant mental, financial, and social consequences tied to the growth of digital betting platforms.

Online Gambling: A Hidden Threat to Youth

What starts as innocent entertainment quickly spirals into compulsive gambling, drastically impacting lives. According to recent reports, many Kenyan youths have become trapped in addictive patterns associated with online betting platforms, notably popular games like Aviator. The Ministry of Health describes this phenomenon as akin to substance addiction, with devastating effects on mental health, financial stability, and social well-being.

This digital gambling crisis is exacerbated by Kenya’s broader struggles with substance abuse. Official statistics indicate that approximately 4.7 million Kenyans—about 17% of individuals aged 15 to 65—currently battle addiction, highlighting a dual crisis of gambling and substance abuse.

Kenyan Government Launches Strategic Intervention

In response to this escalating issue, the Ministry of Health has established a Rapid Response Team to implement a coordinated, multi-sectoral approach. Key actions include:

  • National Helpline: Establishing dedicated support lines for individuals affected by gambling addiction.

  • Counseling in Education: Deploying trained counselors to schools and universities to provide immediate psychosocial support.

  • Awareness Campaigns: Launching public education initiatives to highlight the risks associated with online gambling.

  • Comprehensive Study: Conducting a multi-agency study to understand the full scale of gambling addiction and inform future policy.

Furthermore, recent reforms to Kenya’s Social Health Authority (SHA) have ensured that treatment for gambling addiction, including mental health services and rehabilitation, is covered under public healthcare provisions. Patients can now access certified rehabilitation centers nationwide.

Mental Health Awareness Week to Focus on Gambling

The Ministry has also announced special initiatives during Mental Health Awareness Month. Between May 12–18, 2025, a series of events under the theme “Community” will be organized across various counties to heighten awareness and support mental wellness.

Key Recommendations for Parents and Communities

The Ministry strongly urges parents, guardians, and caregivers to proactively engage in protecting youths from gambling addiction. Recommended steps include:

  • Closely monitoring youth mobile app usage.

  • Encouraging open dialogue about the risks of gambling.

  • Recognizing early addiction signs and seeking prompt assistance.

  • Promoting healthier recreational activities like sports, arts, and community engagements.

Call to Action for Media, Schools, and Technology Firms

Addressing this crisis effectively requires collaborative efforts across society:

  • Media: Encouraged to provide responsible coverage on gambling-related issues.

  • Educational Institutions: Urged to integrate gambling awareness and prevention into curricula.

  • Religious Organizations: Called upon to provide spiritual guidance and community support.

  • Technology Companies: Expected to enhance user protection measures.

  • Gambling Operators: Mandated to strictly comply with ethical standards and regulatory guidelines.

Through combined efforts, Kenya aims to reduce the negative impact of gambling addiction and safeguard the health and future of its young citizens.